>Motion & Multimedia

NEW TechnoSatin Gel Lipstick weightlessly wraps lips in cushiony, comfortable color that doesn’t crack, feather or flake thanks to cutting-edge Stretch-Flex Technology. Feel the difference for yourself. #ShiseidoMakeup #JapaneseBeauty #LiveInColor

The future of lipstick has finally arrived. Introducing NEW TechnoSatin Gel Lipstick, an innovative and ultra-comfortable formula that feels as good as it looks. Five more reasons you’ll love it:⁣ ⁣ *20 shades⁣ *Pure, satin color⁣ *Stretch-Flex Technology⁣ *Lasting color⁣ *24-hour hydration⁣

Meet Shiseido Global Ambassador, Megan Rapinoe. Power Player. Activist. Two-Time World Cup Champion. An athlete and activist, Megan recognizes the importance of a strong defense. New ULTIMUNE Power Infusing Serum strengthens skin's inner defenses and powers resilience. Stronger, Healthy, Vibrant Skin in Every Drop. Featuring “Find Love,” a bespoke track by renowned singer and songwriter Hikaru Utada, produced exclusively for the global campaign to encourage the exploration of inner beauty. Hikaru Utada's new album BAD MODE is out now, featuring six new songs and collaborations with Skrillex, A.G. Cook, Sam Shepherd, and more! Listen here: https://hikaruutada.lnk.to/badmode And shop ULTIMUNE at: https://bit.ly/3q290I1 #Ultimune #Shiseido #MeganRapinoe #HikaruUtada #BadMode Stay connected with Shiseido: Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #shiseido #meganrapinoe @meganrapinoe

OTAKU o ta ku ・Japanese A person with an intese or obsessive interest. For 150 Years we have been obsessed with TEXTURE TEXTURE OTAKU Sensorial Weightless Bold TEXTURE OTAKU Discover https://international.shiseido.co.jp/makeup/ #SHISEIDO#Makeup#Jbeauty

Vital Perfection Uplifting & Firming Cream Visibly Lifted Skin In 1 Week* *Clinically teated on 35 women. SYNCHRO SKIN RADIANT LIFTING Foundation All-Day,Flawless Radiance Visibly Lifted & Radiant Discover https://international.shiseido.co.jp/vital-perfection-uplifting-and-firming-cream-1011493930.html #SHISEIDO#Makeup#Jbeauty

SYNCHRO SKIN RADIANT LIFTING Foundation 24-Hour Hydration Medium-To-Full,Buildable Coverag All-Day Flawless Radiance Discover https://international.shiseido.co.jp/synchro-skin-radiant-lifting-foundation-1011673220SHI.html #SHISEIDO#Makeup#Jbeauty

The Shiseido Synchro Skin Self-Refreshing Tint is a weightless skin tint formulated with Hyaluronic Acid that adapts and responds to your skin’s needs. Provides 24H hydration, light coverage, and a natural skin-like finish that lasts all day. A fresh, weightless skin tint that synchronizes with skin to provide light coverage, balancing skin texture and tone, while letting your natural skin shine through. Featuring ActiveForce™ technology, which actively resists heat & humidity, oil and motion, this tinted moisturizer self-refreshes nonstop for a fresh, natural finish that lasts all day. This hybrid formula contains 70% skincare ingredients including Hyaluronic Acid to deliver an instant burst of hydration and hydrated, nourished skin for 24 hours. Shades are flexible to work across different skin tones. Check Out Shiseido’s Synchro Skin Self-Refreshing Tint: https://www.shiseido.com/us/en/synchro-skin-self-refreshing-tint-spf-20-9990000000211.html Stay connected with Shiseido: Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #JBeauty #SynchroSkin

POP PowderGel Eyeshadow has finally arrived. Color outside the lines like @hunterschafer with 18 brilliant shades in three multidimensional finishes. Shiseido Makeup’s Global Brand Ambassador, Hunter Schafer wears Zaa-Zaa Navy, a blue hue named after the sound of heavy rainfall. Whether it be a single note or a harmonious melody of color, Shiseido Makeup’s new POP Eye Collection delivers bold pigment with graphic precision. The lineup consists of revolutionary products and tools that can be combined to create expressive eye looks: POP PowderGel Eye Shadow, HANEN FUDE Eye Shading Brush, KATANA FUDE Eye Lining Brush, and five new shades of the best-selling MicroLiner Ink. Get the POP PowderGel Eyeshadow from Shiseido: https://www.shiseido.com/us/en/pop-powdergel-eye-shadow-9990000000209.html Stay connected with Shiseido: Follow Shiseido On TikTok: https://www.tiktok.com/@shiseido_usa Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #HunterSchafer #ColorAmplified

Shiseido Makeup’s Global Brand Ambassador, Hunter Schafer @hunterschafer is feeling blue with POP PowderGel Eyeshadow in Zaa-Zaa Navy. “There is something emotional about this shade,” she says. “It has depth and I really like the way it catches the light.” Whether it be a single note or a harmonious melody of color, Shiseido Makeup’s new POP Eye Collection delivers bold pigment with graphic precision. The lineup consists of revolutionary products and tools that can be combined to create expressive eye looks: POP PowderGel Eye Shadow, HANEN FUDE Eye Shading Brush, KATANA FUDE Eye Lining Brush, and five new shades of the best-selling MicroLiner Ink. Get the POP PowderGel Eyeshadow from Shiseido: https://www.shiseido.com/us/en/pop-powdergel-eye-shadow-9990000000209.html Stay connected with Shiseido: Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #HunterSchafer #ColorAmplified

Discover a neutral that never looks washed out. Shiseido Makeup’s Global Brand Ambassador, Hunter Schafer @hunterschafer wears POP PowderGel Eyeshadow in Suru-Suru Taupe, a bold beige inspired by the subtle sound of a brush gliding through hair. Whether it be a single note or a harmonious melody of color, Shiseido Makeup’s new POP Eye Collection delivers bold pigment with graphic precision. The POP PowderGel Eye Shadow features groundbreaking Hybrid Powder-Gel Technology. This silky-smooth texture offers the rich payoff of a pigment with the ease of a cream and the staying power of a powder. Available in 18 bold shades and three finishes—matte, shimmer, and sparkle—this comfortable, easy-to-blend shadow delivers waterproof and crease-resistant color for long-lasting lid looks. Get the POP PowderGel Eyeshadow from Shiseido: https://www.shiseido.com/us/en/pop-powdergel-eye-shadow-9990000000209.html Stay connected with Shiseido: Follow Shiseido On TikTok: https://www.tiktok.com/@shiseido_usa Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #HunterSchafer #ColorAmplified

Those butterflies you feel in your stomach before a big date? There’s a name—and color!—for that: POP PowderGel Eyeshadow in Waku-Waku Pink. Seen here on Shiseido Makeup’s Global Brand Ambassador, Hunter Schafer @hunterschafer. Whether it be a single note or a harmonious melody of color, Shiseido Makeup’s new POP Eye Collection delivers bold pigment with graphic precision. The POP PowderGel Eye Shadow features groundbreaking Hybrid Powder-Gel Technology. This silky-smooth texture offers the rich payoff of a pigment with the ease of a cream and the staying power of a powder. Available in 18 bold shades and three finishes—matte, shimmer, and sparkle—this comfortable, easy-to-blend shadow delivers waterproof and crease-resistant color for long-lasting lid looks. Get the POP PowderGel Eyeshadow from Shiseido: https://www.shiseido.com/us/en/pop-powdergel-eye-shadow-9990000000209.html Stay connected with Shiseido: Follow Shiseido On TikTok: https://www.tiktok.com/@shiseido_usa Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #HunterSchafer #ColorAmplified

“I think the eyes are such a powerful part of the body and one of the most expressive areas of the face,” says Shiseido Makeup’s Global Brand Ambassador Hunter Schafer @hunterschafer. “It’s where we hold so much emotion.” Recreate her traffic-stopping look by applying POP PowderGel Eyeshadow in Doki-Doki Red to lids and lash lines using the HANEN FUDE Eye Shading Brush and KATANA FUDE Eye Lining Brush. Finish with Kajal InkArtist in Rose Pagoda, MicroLiner Ink in Burgundy, ControlledChaos MascaraInk in Black Pulse, Brow InkTrio, InnerGlow CheekPowder in Solar Haze, and ColorGel LipBalm in Tiger Lily. Get the POP PowderGel Eyeshadow from Shiseido: https://www.shiseido.com/us/en/pop-powdergel-eye-shadow-9990000000209.html Stay connected with Shiseido: Follow Shiseido On TikTok: https://www.tiktok.com/@shiseido_usa Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #HunterSchafer #ColorAmplified

Strengthen your skin and resist damage with Ultimune Power Infusing serum. Shiseido global ambassador Hunter Schafer uses Ultimune for hydrated, silky smooth skin and to reduce visible signs of aging. Ultimune is the winner of 200 beauty awards globally. Powered by anti-oxidant rich Reishi mushroom and Iris root extract to strengthen skin, restore firmness and defend against daily damage. Skin is 28% stronger in just 1 week. Use every morning and evening after cleansing and before moisturizing. When using with other serums, apply Ultimune Power Infusing serum first. Push the pump twice to dispense product in the palm of your hand and smooth evenly over your face. Get the Ultimune Power Infusing Concentrate from Shiseido: https://bit.ly/3hYpTjA Stay connected with Shiseido: Follow Shiseido On TikTok: https://www.tiktok.com/@shiseido_usa Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: https://www.pinterest.com/SHISEIDO_USA/_created/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #JBeauty #Ultimune

SHISEIDO believes that beauty comes alive when inner and outer beauty are in dynamic harmony. Nobody embodies this concept better than actress and artist Hunter Schafer. Known for her debut on HBO’s Euphoria, this multifaceted Generation Z inspires, ignites change, and transcends boundaries by celebrating individuality on and off the screen. “We believe that everyone is on an evolving journey and our goal in 2020 is to empower our customers by helping them push their own unique beauty further,” says Yoshiaki Okabe, SHISEIDO’s Chief Brand Officer. As SHISEIDO Makeup’s newest Global Brand Ambassador, she will make her first appearance in her first brand campaign beginning in 2021. “We are so thrilled to collaborate with someone as creative, expressive, and authentic as Hunter,” says James Boehmer, Global Artistic Director for SHISEIDO Makeup. “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries, and no restrictions.” Able to shift seamlessly from one artistic avenue to next, Schafer initially expressed herself through watercolor, collages, sketches, comics, photos, and essays. This caught the attention of Rookie magazine, which ultimately led to a contributing artist job at the age of 15. While attending the University of North Carolina School of the Arts in 2017, she was named a finalist in the National Young Arts Foundation competition, an organization that identifies and supports the next generation of artists. That same year, she earned a coveted spot on Teen Vogue’s 21 Under 21 list. Schafer also walked runways for Dior, Rick Owens, Marc Jacobs, Miu Miu, and many more before segueing from the catwalk to TV in 2019, wowing audiences worldwide in Euphoria with her portrayal of transgender teen Jules Vaughn. “Similar to SHISEIDO, Hunter is both modern and timeless,” says Boehmer. “She continues to write her own narrative, which is what we encourage people to do with makeup.” With her luminous complexion and incandescent spirit, Schafer epitomizes light that lifts from within. Stay connected with Shiseido: Like Shiseido on Facebook https://www.facebook.com/ShiseidoUSA/ Follow Shiseido on Pinterest: http://www.pinterest.com/shiseido/ Follow Shiseido on Twitter: https://twitter.com/shiseidousa Follow Shiseido on Instagram: http://instagram.com/shiseido #Shiseido #HunterSchafer #HunterxShiseido

My Power is Drive "It takes strength to be a good dancer. Ultimune helps defend my skin. Visible change in 3 days. Being strong makes me feel authentically like myself." ― Victoria, Dancer Discover https://international.shiseido.co.jp/ultimune-power-infusing-concentrate-1021728430.html SHISEIDO, Ginza Tokyo #SHISEIDO#Skincare#Jbeauty